Did Dubstep Flop or Just Drop the Bass in the Wrong Place?
Dubstep. Once hailed as the soundtrack of the future, it had a meteoric rise and, some argue, an equally rapid descent into meme territory. But did dubstep really fail commercially? Or is it just lurking in the shadows, waiting for its next wub-filled resurgence? Let’s dive deep (but not too deep—this isn’t a bass drop) into the highs, lows, and wobbly middle ground of dubstep’s journey through the music world.
The Meteoric Rise of the Wubs
First, let’s set the stage. Dubstep didn’t appear out of thin air in the early 2010s; its roots go back to the late ’90s and early 2000s, born in the underground scene of South London. It was dark, brooding, and, frankly, had no intention of going mainstream. Early pioneers like Skream, Benga, and Burial crafted intricate, moody tracks that resonated with clubgoers and audiophiles who preferred their beats heavy and their vocals minimal.
Then came Skrillex.
Love him or loathe him, Sonny Moore (aka Skrillex) transformed dubstep from an underground subgenre to a global phenomenon. With his hyper-aggressive drops and chaotic energy, tracks like Scary Monsters and Nice Spritesturned him into a household name. Suddenly, dubstep was everywhere—on festival stages, in video game trailers, and even your mate’s car stereo.
It wasn’t just Skrillex, either. Artists like Bassnectar, Zomboy, and Excision helped dubstep break into the American market, while UK acts like Rusko and Nero gave it a more polished edge. For a hot minute, dubstep was the sound of electronic music. The bass was booming, the crowd was headbanging, and the money was rolling in.
The Fall: When the Beat Stopped Dropping
But then, as quickly as it surged, dubstep seemed to fizzle out. By the mid-2010s, the genre’s grip on mainstream culture had noticeably loosened. Festival lineups that once featured headliner slots for dubstep acts began to favour house, techno, and other genres. Even Skrillex, the poster child of the movement, shifted his focus to other projects, from Jack Ü to producing for global pop stars.
So, what happened? Did dubstep truly fail?
One argument is that dubstep became a victim of its own success. The sound that once felt fresh and exciting quickly grew repetitive. Overexposure led to saturation, and by 2013, every electronic act seemed to have at least one obligatory “dubstep-inspired” track, whether it fit their style or not. What was once groundbreaking began to feel, well, formulaic.
Let’s not forget the memes. Dubstep became an easy punchline, with jokes about “brostep” (a term critics coined to describe the more commercial, aggressive style popularized in the US) and exaggerated bass drops dominating internet culture. For every sincere fan of the genre, there seemed to be ten people making fun of it.
And then there’s the matter of audience fatigue. Trends in music come and go, and electronic music fans are notoriously fickle. As tastes shifted towards more melodic styles like future bass and deep house, dubstep’s heavy, aggressive nature felt increasingly out of step with the broader scene.
The Commercial Case
Now, let’s talk money, because if there’s one way to measure commercial success, it’s by the numbers. At its peak, dubstep was a cash cow. Skrillex reportedly earned millions from tours, album sales, and licensing deals. Festivals like Electric Daisy Carnival and Ultra Music Festival built entire stages around dubstep acts, and the genre even found its way into Hollywood soundtracks and TV commercials.
However, those days didn’t last. By 2015, the revenue streams tied to dubstep had shrunk significantly. Promoters found it harder to sell tickets for dubstep-heavy events, and streaming numbers for many of the genre’s biggest artists plateaued. While other electronic genres like house and techno continued to grow, dubstep’s market share seemed to dwindle.
But does that mean it failed? Not necessarily. Even if the genre no longer dominates the charts or festival lineups, it still boasts a dedicated fan base. Acts like Excision and Seven Lions continue to sell out shows and headline niche festivals, proving that dubstep isn’t dead—it’s just not the mainstream juggernaut it once was.
The Evolution of Dubstep
It’s worth noting that dubstep didn’t vanish; it evolved. As the mainstream spotlight dimmed, the genre returned to its underground roots. Artists like Joker and Mala carried on the tradition of deep, minimal dubstep, while others branched out into hybrid styles.
Take future bass, for example—a genre that blends dubstep’s heavy drops with more melodic, uplifting elements. Acts like Flume and Illenium owe much of their sound to dubstep’s influence, even if their music isn’t labelled as such. Similarly, trap music borrowed heavily from dubstep’s sonic palette, incorporating booming basslines and intricate rhythms into its DNA.
Dubstep also found a second life in gaming and streaming culture. Twitch streamers and esports events often feature dubstep tracks in their playlists, ensuring the genre continues to resonate with younger audiences.
Cultural Impact: More Than Just a Phase
Even if dubstep’s time at the top was brief, its cultural impact is undeniable. The genre pushed boundaries, bringing bass-heavy music to the forefront of electronic music in a way no other style had before. It also paved the way for other niche electronic genres to gain mainstream attention.
Skrillex’s influence, in particular, extended far beyond dubstep. He became one of the most sought-after producers in the music industry, working with everyone from Justin Bieber to K-pop superstars BTS. In many ways, dubstep’s rise and fall mirrors the lifecycle of any major trend: explosive popularity, followed by a period of reflection and reinvention.
And let’s not forget the fans. While dubstep may not dominate the charts anymore, its loyal supporters continue to pack venues and stream their favourite tracks. For them, dubstep isn’t just a genre; it’s a community.
So, Did Dubstep Fail?
The answer depends on how you define success. If commercial dominance is the metric, then yes, dubstep’s reign was short-lived compared to other genres. But if you look at its broader legacy, the picture is much more nuanced.
Dubstep didn’t just disappear—it splintered, morphed, and inspired a wave of new sounds. Its impact can be heard in everything from trap to EDM-pop hybrids, and its influence on electronic music as a whole is undeniable. While it may no longer be the hottest ticket in town, dubstep laid the groundwork for countless artists and subgenres.
In the end, calling dubstep a failure feels like missing the point. Sure, it’s not the cultural phenomenon it was in 2012, but its fingerprints are all over modern music. Whether you’re headbanging at a bass music festival or vibing to a Flume remix, dubstep’s legacy is alive and well.
So, did dubstep flop? Or did it simply take a step back, drop the bass, and let the ripples do the talking? One thing’s for sure: the wubs aren’t going anywhere—they’re just playing a different tune now.